Chapter 1
Woozi started with a good problem.
Woozi was born inside Care Excellence, our home-care company.
From the start, we made a choice most businesses don't: we keep our circle small. Around 50 families at a time, so every client has a carer who knows them, and a team that picks up when they call. We could grow faster. We'd rather be the company families trust.
That choice had a side effect we never planned for. Families talked. A daughter told a colleague, a neighbour told a friend, and soon people everywhere wanted us.
And they wrote from everywhere.
Some wanted to book a visit. Some asked for a place on our waiting list. Some just needed someone to tell them what to do next. Every one of them deserved a kind, fast answer, even when that answer was "not yet".
Our team was spending its days answering messages, instead of caring for people.
